Identifying Market Opportunities for Vermont Maple Producers

  • 27 May 2021
  • 9:00 AM - 10:00 AM
  • Online or by telephone via Zoom (link in confirmation email)

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Join VMSMA, in partnership with Vermont's Agency of Agriculture, Food and Markets (VAAFM) to learn about recent consumer research related to maple.

VAAFM partnered with the Atlantic Corporation last year to conduct a variety of maple market research - including new distribution channels, key trends in consumer demand, innovations in value-added products, and other topics. One tangible output from this partnership is the creation of a "maple data dashboard"  based on the findings of their consumer surveys.

This dashboard is detailed and offers plenty of options for "deep dives" into the data, so VMSMA is hosting a Zoom session with Atlantic to introduce the dashboard to Vermont maple producers. Join us to find out what they learned from consumers, how you can gain further insights from the dashboard, and discuss how this might benefit increased market access for Vermont maple.

This website is the result of tax-supported funding from USDA Rural Development and as such is not copyrightable. It may be shared with the customary crediting of the source. Funding for this project was made possible in part with a Rural Business Enterprise Grant from USDA Rural Development and a grant awarded by the Wood Education and Resource Center, Northeastern Area State and Private Forestry, USDA Forest Service.


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